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Crypto.com Buys Naming Rights to Staples Center in LA
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investopedia.comCryptocurrency trading site Crypto.com reportedly is paying $700 million in a 20-year deal to hang its name on the leading indoor sports and concert venue in Los Angeles, currently called the Staples Center. The new name is planned to debut on Christmas Day 2021, when the arena's prime tenant, the Los Angeles Lakers of the National Basketball Association (NBA), will play in a nationally televised game against the Brooklyn Nets.
The Staples Center also hosts home games of the Los Angeles Clippers of the NBA and the Los Angeles Kings of the National Hockey League (NHL). Crypto.com is bidding to raise its own profile in a big way by linking its name with a leading major league sports venue whose prime tenant, the Lakers, is also among the top
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