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CRO price hits new high after Crypto.com wins Los Angeles' Staples Center naming rights
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Crypto.com's native cryptocurrency CRO hit an all-time high of $0.593 on Nov. 18 after the company won the naming rights to Los Angeles's Staples Center.
The cryptocurrency trading platform announced Tuesday night that it had paid $700 million to the Anschutz Entertainment Group (AEG) to rename Staples Center to Crypto.com for the next twenty years. In doing so, it gained links with the downtown arena's native sports franchises, including NBA's Los Angeles Lakers, Clippers, and National Hockey League's Kings franchise.
The deal should boost Crypto.com's public awareness, and this prompted traders to raise their bids for CRO, an intermediary settlement token across various assets inside the Crypto.com ecosystem.
CRO surged by almost 27.50% a
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