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Watchdog investigates tube adverts for Floki Inu cryptocurrency
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theguardian.comThe UK advertising watchdog has launched an investigation into a London bus and underground ad campaign for Floki Inu, a meme coin named after a dog owned by Elon Musk, as pressure rises to ban cryptocurrency marketing on public transport networks.
The Advertising Standards Authority launched the investigation after receiving complaints about Floki’s latest campaign.
The poster campaign encourages the public to invest in the cryptocurrency craze, appealing for them to look to Floki if they were not quick enough to buy into other popular cryptocurrencies, such as Doge, early enough.
“Missed Doge? Get Floki”, runs one strapline. The campaign, which ran for three weeks last month, also uses the company’s cartoon dog logo.
In May, the ASA banned a
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