"Missed Doge? Get Floki," declared a wave of advertising on London's public transport system last month.
The posters, which appeared on Transport for London (TfL) trains, stations and buses, advertised a meme cryptocurrency named after Elon Musk's Shiba Inu.
But the advertising campaign has prompted calls for TfL to ban crypto adverts, with elected officials in the British capital calling for an end to adverts for "risky and unregulated investments".
In a written question earlier this month, London Assembly member and former Green Party leader Siân Berry asked London Mayor Sadiq Khan for an update on "progress in restricting these adverts from the Transport for London network".
Berry told Euronews Next she was not looking to single out crypto,
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