Tesco’s festive TV campaign featuring Santa Claus bearing a Covid vaccine passport has been cleared by the UK ad watchdog despite anti-vaccination campaigners making it the second most complained about advert of all time.
The advert, titled “This Christmas, Nothing’s Stopping Us”, prompted more than 5,000 complaints to the Advertising Standards Authority (ASA), which determines whether marketing campaigns have broken the UK advertising code.
The ad shows the public determined to enjoy a proper Christmas with family and friends after lockdown restrictions prevented gatherings last year.
However, in one scene a reporter appears on TV with “breaking news” telling viewers that “Santa could be quarantined”. Father Christmas is then shown presenting
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