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Joe & the Juice bids for growth despite the Covid squeeze
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Founded by a Danish karate champion, the smoothie chain Joe & the Juice has blitzed its way on to British high streets, where its pastel-pink outlets and drinks with names such as Sex Me Up have cut a distinctive dash.
Having grown from one juice bar in Copenhagen in 2002 to 300 outlets around the world, the chain is planning to double in size in the next few years, and is rumoured to be plotting a stock market listing.
Top of its list is the UK, where it plans to add up to 20 outlets next year on top of the 54 already open, making Britain the biggest market for Joe & the Juice worldwide.
Despite its rapid growth, it remains a fraction of the size of rivals such as Pret a Manger, which has more than 300 outlets, despite closing 30 during the
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