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Staples Center is changing its name to Crypto.com Arena in the biggest naming rights deal in history
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Los Angeles' Staples Center is getting a new name. Starting from Christmas Day, it will be called the Crypto.com Arena.
The downtown LA home of the NBA's Lakers and Clippers, the NHL's Kings and the WNBA's Sparks will change its name after 22 years of operation, arena owner AEG announced Tuesday night.
A person with knowledge of the deal told The Associated Press that Crypto.com is paying $700 million (over €618 million) over 20 years to rename the building.
The person spoke on condition of anonymity because the parties aren't publicly announcing the terms of what’s believed to be the richest naming rights deal in sports history.
The 20,000-seat arena has been the Staples Center since it opened in October 1999, with the naming rights owned by
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