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Bitpanda New Partner Lydia's 5.5M Users Will be Able to Invest in Crypto
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Major French mobile financial services app Lydia is slated to offer its 5.5m users exposure to a wide range of crypto assets after a partnership with the Austrian crypto exchange Bitpanda.
As part of the deal, Lydia will integrate Bitpanda’s digital asset investment product, dubbed 'White Label Solution,' to allow its customers to invest 24/7 in more than 100 digital assets, including cryptocurrencies, fractional stocks, exchange-traded funds (ETF), and precious metals.
Founded in 2013, Lydia is a daily financial “super-app” said to be used by a third of the French 18 to 35 year olds. The app has raised a total of USD 131m in two funding rounds in 2020, though it did not disclose valuation.
“With Lydia trading, our ambition is to widen access
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