The online casino Sky Vegas offered free “spins” to recovering addicts during the industry’s annual Safer Gambling Week, prompting concern that the messages could trigger relapses.
The UK’s Gambling Commission is investigating the incident, which has emerged in the same week that Sky Vegas’s parent company, Flutter, boasted of its improved safer gambling measures.
It comes as the UK government finalises proposals to reform the way the industry is regulated, which could include a crackdown on advertising and marketing.
The incident, for which Sky Betting and Gaming has apologised, meant people who had voluntarily barred themselves from playing slots and online games such as roulette received promotional emails.
One email, sent on Tuesday,
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