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Shoppers fill freezers with Christmas food over disruption fears
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It may not be a white Christmas but it is already on ice as more shoppers fill their freezers with party food, turkey and other festive specialities amid fears of another disrupted end to the year.
Sales of frozen turkey have almost doubled, frozen stuffing is up by a fifth and sales of frozen part-baked bread rolls and other savoury bakery items were up by 9% in Great Britain in the four weeks to 3 October, according to analysts at Kantar.
At the frozen foods specialist Iceland, the figures are even more stark – frozen party food sales have tripled and frozen turkeys are up 400% as shoppers plan ahead.
Richard Walker, the boss of the Iceland chain, said its Christmas website had gone live a month earlier than last year because of customer
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