What started with the undeniable festive charm of All I Want For Christmas has morphed into Mariah Carey becoming a central part of the festive season. At this rate, in a couple of years, Father Christmas will have handed her full control of his sleigh; it is so fabulously, utterly Mariah of her to make Christmas all about her on a semi-global scale. This year’s celebrations include teaming up with a fast-food chain in the US to promote a sort of advent calendar of free snacks. “All I want for Christmas is ...” she says, camping it up in the ad, “for you to try the Mariah menu.” And goodwill to all men!
Meanwhile, in other celebrity-corporate news, an international coffee chain has stoked rumours it has teamed up with Taylor Swift, after
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