Today news
About the same in other media
Toymakers target ‘kidult’ Christmas lists with high-end collectibles
Reading now: 252
Playmobil, Lego and Barbie usually feature on children’s Christmas lists but this year they are going after adults’ hearts, too, with collectible toys with a feelgood factor.
The usual range of Playmobil firefighters, knights and pirates has been joined by the spacemen James T Kirk and Spock, as the German company targets “kidults” with a £450 model of Star Trek’s U.S.S. Enterprise.
Forced lifestyle changes during the pandemic led to a step-up in demand from adults for games, building sets and collectible toys linked to their favourite shows and childhood interests. Without the constraints of pocket money, kidults have become a major force in the UK sector, spending close to £1bn a year on toys.
The adverts for U.S.S. Enterprise, with its
Read more on theguardian.comAbout this in other media
The when and how of Bitcoin’s much-anticipated supercycle; is $140,000 an easy target ambcrypto.com /2 years ago
TSB to close quarter of branches in ‘another hammer blow’ to UK high street theguardian.com /2 years ago
How to make sure your presents get to the EU in time this Christmas theguardian.com /2 years ago
Show more
The website finance-news.co is an aggregator of news from open sources. The source is indicated at the beginning and at the end of the announcement. You can send a complaint on the news if you find it unreliable.
