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Nike trademark applications and job posting hint at joining the metaverse
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Sports footwear and apparel manufacturer Nike is exploring the design of virtual materials featuring its iconic logo and slogan.
According to Oct. 27 records at the U.S. Patent and Trademark Office, Nike has filed applications for its namesake, swoosh logo, and "just do it" slogan to be used in virtual goods for its entertainment services, retail stores, and "for use online and in online virtual worlds." The filings, along with two recent job postings for virtual material designers, suggest the company is laying the groundwork for Nike-branded products in the metaverse.
Nike said the prospective employees would “play a key role in redefining our digital world, ushering us into the metaverse.” They would join a team of virtual material
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