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01.12 - 03:13
A whole new world: Disney is latest firm to announce metaverse plans
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Heigh-ho it’s off to the metaverse we go – if Walt Disney gets its way. The home of Mickey Mouse and Princess Elsa has revealed it is planning to join the likes of Mark Zuckerberg and Microsoft in the metaverse.
The new tech concept, a blending of the physical and digital worlds where people can interact virtually, is becoming a multibillion-dollar fixation for Silicon Valley executives, including the Facebook founder who is staking his company’s future on its success.
And now Hollywood is taking note too, according to the Disney chief executive, Bob Chapek, who said on Wednesday the company was preparing to take the leap into virtual reality.
Referring to Disney’s history of innovation in storytelling, which includes Steamboat Willie, the
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