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‘An emblem of Scotland’: how Irn-Bru stole the show at Cop26
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As Cop26 draws to a close, the climate summit’s big-name sponsors have been left scratching their heads as to how the plucky Scottish fizzy drink Irn-Bru managed to steal the limelight in the marketing ambush of the year.
The status of the bright orange drink as the summit’s surprise curiosity made global headlines earlier this week when the US congresswoman Alexandria Ocasio-Cortez posted an Instagram video of herself praising the beverage after having her first taste.
AOC, as she is known, was urged to try the drink by the Scottish first minister, Nicola Sturgeon, who handed her distinguished foreign guest a can on her arrival in Glasgow and then posted a selfie of the moment on Twitter.
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