NFTs are an "important part of the future" of the gaming industry, game publisher EA told investors this week.
The company's CEO Andrew Wilson said EA's sports franchises like FIFA and American football series ‘Madden’ were prime candidates for the introduction of the digital collectibles.
"[Players] want more modalities at play inside the game, which go beyond just straight 11 on 11 football. They want more digital experiences outside the game, esports, NFTs, broader sports consumption and they want us to move really, really quickly," he said.
NFTs - unique tokens that can be used to prove ownership of a digital asset - have already become a major part of the sporting and collectibles industries.
In September, Paris-based NFT platform Sorare
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