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Gambling firms among heaviest radio advertisers during school run
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Gambling companies are among the heaviest advertisers on radio during “school run” hours when millions of children are in the car, according to research that prompted warnings about their exposure to promotions for the national lottery, online casinos and sports betting.
Data shows gambling came second in a list of industries that spend the most to appear on commercial radio between 7am and 8am and from 3pm to 4pm, according to an analysis for the Guardian by market analysis firm Nielsen.
The analysts found that gambling accounted for 5% of all spending during school-run hours, with about 1,200 hours of ads airing during those times over the past 12 months.
The amount spent on gambling ads was exceeded only by government communications –
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