Ahead of the long-awaited Cabinet nod for the cryptocurrency bill, cryptocurrency exchanges are considering slowing down on advertising and shifting their focus towards education through advertisements.
An industry source told Moneycontrol, "There is a broad consensus among companies to go slow on advertisements or at least do it in a more responsible way, where the focus is more on education and marketing.”
In a meeting chaired by Prime Minister Narendra Modi on cryptocurrency with stakeholders on November 13, concerns were raised over non-transparent advertising that could mislead youth.
This was followed by a meeting between cryptocurrency industry representatives and the Parliamentary Standing Committee on Finance on November 15 where the
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