Federico Brokate, VP at 21Shares, on ‘Crystal Ball’ Into the ETF Future, Diversifying Custodian Partners | Ep. 378

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In an insightful interview with Cryptonews Podcast, Federico Brokate, VP, Head of the US Business at crypto asset manager 21Shares, discusses the convenience of digital asset exchange-traded funds (ETFs) and their bright future.

Brokate explains the three groups of ETF investors, how the company approaches each of them, 21Shares’ success, and adding more custodians than any other player in the space.

Brokate started by explaining that an ETF is a vehicle that allows anyone to add exposure to most asset types, including BTC and ETH, to their portfolios in a simple, convenient, cheap, and efficient manner.

“I spent 10 years at BlackRock and […] became a little bit of an ETF nerd. I absolutely love the vehicle,” he remarked.

But going back to the origins of the 21Shares – which would go on to become one of the biggest crypto ETF players – the VP noted that it was actually the founders’ mothers who inspired the whole thing.

Wrapping digital assets into a familiar investment vehicle, like an exchange traded fund (ETF) removes uncertainty for new market participants—making it easier for more people to invest in crypto through their existing brokerage account—creating an opportunity to radically change… pic.twitter.com/6oIGsKCrZS

In the mid-2010s, the mothers of the two co-founders, Hany Rashwan and Ophelia Snyder, came to them, saying they had done research about something called Bitcoin.

The two were interested in investing, saying that the asset has clear use cases.

Upon finding out what it takes to add this coin to their portfolios