Today news
About the same in other media
Crypto exchanges' Ad spend at Rs 50 crore in World Cup
Reading now: 913
economictimes.indiatimes.comcryptocurrency exchanges collectively spent more than ₹50 crore during the recently concluded ICC T20 World Cup. The blitz, dominated by CoinDCX, may have heightened government and regulatory concerns over virtual currencies and the commercials that promote them, according to some experts. Data shows that cryptocurrency exchange CoinDCX advertised seven times per match on every channel during the tournament, spending a total of ₹40 crore on sponsorship on Star Sports. Rival CoinSwitch Kuber focused on Star's video-streaming service, Disney+Hotstar, during the World Cup. The ad spend by other exchanges such as WazirX is ₹4-6 crore.
Presented ByDid you Know?
Indians' investments in crypto grew from about $200 million to nearly $40 billion in
Read more on economictimes.indiatimes.comAbout this in other media
Cryptocurrency exchange Coinstore enters India despite pending curbs on trade economictimes.indiatimes.com /2 years ago
Crypto exchanges rush to soothe investor concerns amid regulatory uncertainty economictimes.indiatimes.com /2 years ago
Govt plans bill to ban private cryptocurrency, allow RBI digital coin economictimes.indiatimes.com /2 years ago
Show more
The website finance-news.co is an aggregator of news from open sources. The source is indicated at the beginning and at the end of the announcement. You can send a complaint on the news if you find it unreliable.
