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Crypto exchanges' Ad spend at Rs 50 crore in World Cup
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economictimes.indiatimes.comcryptocurrency exchanges collectively spent more than ₹50 crore during the recently concluded ICC T20 World Cup. The blitz, dominated by CoinDCX, may have heightened government and regulatory concerns over virtual currencies and the commercials that promote them, according to some experts. Data shows that cryptocurrency exchange CoinDCX advertised seven times per match on every channel during the tournament, spending a total of ₹40 crore on sponsorship on Star Sports. Rival CoinSwitch Kuber focused on Star's video-streaming service, Disney+Hotstar, during the World Cup. The ad spend by other exchanges such as WazirX is ₹4-6 crore.
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