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06.12 - 14:09
Cryptocurrency platforms switch to GEC, news and gaming for advertising
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Cryptocurrency brands in India are targeting impact properties for advertising both on TV and digital media. The gala cricket season may have ended, but crypto players have a new media-buying strategy in place; and even the government’s new tenets on crypto advertisements aren’t forcing them to lie low.
“Considering big-ticket events like the Indian Premier League and ICC World Cup are done with, businesses now have the opportunity to either explore ancillary advertising opportunities in the cricketing world or opportunities outside of cricket; more specifically in the television and digital spaces,” says Yatin Balyan and managing partner and national head of investment at Omnicom Media Group India.
According to Balyan, noteworthy impact
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