Last week marked a landmark for the cryptocurrency industry, as the very first ETFs backed by Bitcoin Futures were launched on the New York Stock Exchange. The US’ first Bitcoin ETF by ProShares hit more than $1 billion in assets under management in around 48 hours of being listed. This made it the most successful ETF launch of all time. With more ETFs lined up to be released and even more waiting for approval, understanding and retaining investor interest is the top priority for these funds.
ProShares’ success has laid bare the enormous demand there is for institutional cryptocurrency products, but where is it stemming from? According to Bitwise CIO Matt Hougan, financial advisors are the key demography that is investing in these ETFs, as
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