ATP Tennis Tour Unveils NFT Drop for Personalized 2023 Finals Posters
The Association of Tennis Professionals (ATP) has unveiled a partnership with digital art platform Artchild and artist Honor Titus to introduce fan-customizable digital and physical tennis posters during the upcoming 2023 Nitto ATP Finals.
The partnership, titled POSTER, will allow fans to customize their own versions of the official Nitto ATP Finals poster on Artchild’s digital platform with color palettes curated by various artists. The physical posters will then be printed out and distributed to purchasers alongside an NFT collectible duplicate minted on Polygon, an Ethereum scaling network.
Additionally, singles competitors in the Nitto ATP Finals will craft their own distinctive poster variations to be auctioned for charity at the event. The funds raised will contribute to an environmental project that advocates for the development of green spaces in Turin, the tournament’s host city.
In a press release, the ATP said the collaboration between itself, Titus and Artchild seeks to continue a “longstanding tradition of iconic sporting posters, collected by fans across generations.”
Los Angeles-based artist Honor Titus has been chosen to design the official poster, which will commemorate the season-ending tournament scheduled to run between November 12 and 19.
Titus, known for the surreal and expressive iconography in his often tennis-focused paintings, said in the release that tennis has been a deep source of inspiration for him.
“It [tennis] is so very rich with history and elegant nuance that it makes for an excellent subject for the artist,” Titus said in the release. “The lines between intensity, order and insanity are as thick as the service line.”
Mark Epps, ATP’s Director of Communications and Web3, said that POSTERS
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