Are Businesses Metaverse-Ready? A Third of German Companies Think So: Bitkom Survey
Veronika Rinecker is based in Germany, studied international journalism and media management. She specializes in politics and regulation, energy, blockchain, and fintech. Since 2017, she has been...
Hristina, the Managing Editor at Cryptonews.com, has a rich background in crypto journalism spanning almost a decade. She previously contributed to Cointelegraph, DappRadar, and CoinMarketCap,...
The metaverse , once a realm of science fiction, is rapidly becoming a reality for businesses. A new survey conducted by Bitkom, Germany’s digital association, among 605 companies with 20 or more employees, reveals that a third of German firms believe the metaverse is a critical technology for their future.
However, the path to widespread adoption is still fraught with challenges.
While 32% of companies surveyed view the metaverse as a critical technology for their future, a significant 62% believe it is merely a passing trend. Despite this, there is a growing recognition of the metaverse’s potential across various industries, with gaming (74%), tourism (60%), media and entertainment (54%), and IT sectors (52%) leading the chart.
However, the path to widespread adoption is hindered by several challenges. Nearly half (47%) see the metaverse as irrelevant and don’t expect it to become important. Only 13% of companies have already explored metaverse technologies, and although current investment is low, a promising 22% anticipate investing in the metaverse after 2025. A lack of practical applications, technological immaturity, regulatory uncertainties, and a shortage of skilled talent are major obstacles to overcome.
“The metaverse is a double-edged sword,” said Bernhard Rohleder, Bitkom CEO. “On one hand, it presents immense
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