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Amazon sellers target UK with unsolicited parcels to boost sales
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More than 1m British households may have been targeted by a scam in which sellers on Amazon Marketplace send unsolicited packages to addresses in order to artificially increase their sales numbers, according to research.
The technique, known as “brushing”, involves sending items that are usually cheap to ship to unsuspecting people and logging them as genuine sales to increase a seller’s sales statistics. The aim is to appear as highly ranked as possible in Amazon’s search system, which prioritises those with high volumes and good reviews.
A survey by Which?, which spoke to 1,839 people across the UK, found that 4% of people said a member of their household had received a package they did not order and was not sent by a known person or held
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