Tesco’s festive TV ad featuring Santa Claus bearing a Covid vaccine passport has prompted more than 1,500 complaints, making it the most complained-about advert of the year.
The TV ad, titled “This Christmas, Nothing’s Stopping Us”, shows the public determined to enjoy a proper Christmas with family and friends, after lockdown restrictions prevented gatherings last year.
However, in one scene a reporter appears on TV with “breaking news” telling viewers that “Santa could be quarantined”. Father Christmas is then shown presenting his Covid pass at border control, proving he has been vaccinated to a customs officer so he can enter the country without restriction. Most of the complaints made to the UK advertising regulator state the scene is
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