German sportswear maker Adidas cashed in on the non-fungible tokens (NFTs) hype last weekend, selling 30,000 of its "Into the Metaverse" collection of NFTs for 0.2 Ether each.
At current prices, that means the company could have pulled in around €21 million - although as the price of Ether fluctuates rapidly an exact figure is hard to estimate.
The sale, organised in two batches, was initially beset by technical issues that saw Adidas pause the NFT minting process after about 20 minutes.
One problem: pausing the minting process caused large numbers of transactions to fail, leaving prospective buyers on the hook for the Ethereum blockchain's infamous transaction charges - known as 'gas' - but with nothing to show for it.
Responding on Monday,
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