Jamestown, the owner of the Times Square building in New York, partnered with Digital Currency Group (DCG) to recreate this famous place in the Big Apple in the virtual world of Decentraland (MANA) for the New Year’s Eve ball drop.
One Times Square, a 26-story building located in the heart of Times Square in New York City, is known for its annual tradition of New Year's Eve ball drop, an event that signals the start of the new year and is preceded by live entertainment and performances by musicians.
This year, courtesy of the partnership with DCG, which is an investor in Decentraland, there will also be a virtual version of the celebration, dubbed “MetaFest 2022,” which should feature non-fungible token (NFT) art galleries, music and
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