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William Hill accused of ‘cynical’ tactics over cafes serving hot food in its shops
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William Hill has been accused of deploying “cynical” tactics to keep people gambling after the bookmaker launched an in-store cafe selling hot food, with some items cheaper than at McDonald’s.
At one branch of the bookmaker in the Arndale shopping centre in central Manchester signage advertised a “WH Cafe”, selling meal deals, burgers and breakfast.
The promotion included a special offer for a sausage and egg muffin at £2, significantly less than the equivalent menu option at McDonald’s, while the Big Al’s Chicken Burger is £2.50, again much cheaper than a McChicken Sandwich.
William Hill is testing the idea at five of its 1,048 betting shops and said it was a response to customer requests rather than an attempt to keep gamblers in shops for
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