International sports stars and championships have become a preferred mode of marketing for many cryptocurrency exchanges worldwide, with their loyal supporters and crazy fans serving as a great potential userbase. In fact, a recent report predicted that cryptocurrency advertising on sports television could grow to be a $100 million industry in the U.S in the next few years.
However, such advertising does come with its risks, as is now being pointed out by global regulators. Just yesterday, Spanish football superstar Andres Iniesta was reprimanded by Spain’s market regulator for promoting Binance on his Instagram and Twitter accounts.
“I’m learning how to get started with crypto with @binance #BinanceForAll,” the former Barcelona star posted
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