The University of Kentucky has entered into a sponsorship agreement with FTX.US for the men’s Wildcats basketball team to act as brand ambassadors.
Players will receive a monthly USD stipend from FTX.US paid in FTX debit cards and will also be able to create their own NFTs on the FTX NFT platform and keep a portion of the revenue.
A recent decision by the National Collegiate Athletics Association (NCAA) to allow athletes to monetize their likenesses and names made the NFT deal possible.
It’s the latest in a series of partnerships between FTX and American sports brands including the NBA’s Miami Heat and MLB.
New York artist and activist Drue Kataoka has announced an NFT auction for her audio-visual NFT artwork with all proceeds to be donated to
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