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Morrisons apologises for ‘non-EU salt and pepper’ chicken label
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Morrisons supermarket group has apologised after it labelled a chicken product as containing British poultry and “non-EU salt and pepper”.
The decision to detail the origin of the ingredients on its £4 oven-ready chicken crown prompted a threat of boycott from some customers.
The company, which has long prided itself on the sale of British produce including “100% British fresh meat, milk and eggs” immediately backtracked telling customers the non-EU part of the label was a mistake.
“The wording on the packaging is an error for which we apologise. We are changing the packaging immediately,” it tweeted.
<p lang=«en» dir=«ltr» xml:lang=«en»>Have I missed this new trend for our groceries to celebrate their exclusion of any EU condiments? Read more on theguardian.comAbout this in other media
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