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Heavyweight juggernaut Joe Joyce has recently brought home the win for Lucky Block (LBLOCK) after defeating Joseph Parker in an epic bout spanning 11 rounds.
While this has been a major win for Joyce, with the launch of the LBLOCK burn program nearing ever-closer, Lucky Block is also winning outside of the ring.
With Joe Joyce acting as a Lucky Block brand ambassador, his Saturday evening win was huge for both the heavyweight fighter and the world's number one NFT competitions platform.
Thanks to his win, Joyce cemented his status as a force to be reckoned with in boxing, even calling out titans of the sport Oleksandr Usyk and Tyson Fury. A match that sees Joyce go against either of these legendary opponents could be huge for the fighter and help to propel him to the forefront of the sport.
In addition to being a massive win for Joyce, the recent bout has also been excellent for Lucky Block. Boxing shares a target demographic with both cryptocurrency and competition platforms; young, tech affluent males. As such this fight severed as phenomenal promotion for the cryptocurrency, helping to get it in front of a highly targeted audience consisting of tens of thousands of people.
Although the fight has already helped boost awareness of Lucky Block, the project has more tricks up its sleeve. On September 30th the Lucky Block burn program will begin. This means that each month, a huge 1% of the Lucky Block supply will be wiped out of the market, greatly increasing the scarcity of LBLOCK tokens.
As a continuous measure, this will help to bolster the price of LBLOCK over the long term.
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