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John Lewis pulls controversial advert for being ‘potentially misleading’
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It was attacked as everything from a crass cultural lecture to a treatise on sexism. John Lewis’s latest home insurance ad, in which a young boy rampages around his home to a Stevie Nicks song while wearing a dress, became the latest front in a seemingly never-ending culture war this month.
Now, it has been pulled – not because of any sensibilities it may have offended, but because regulators were concerned it could mislead people into thinking the insurance policy being advertised would cover a child smashing up the house.
It first ran on 11 October and featured a young boy dressed in his mother’s makeup, dress, jewellery and heels, marching around his home smearing paint on the walls, kicking shoes at lamps, throwing an umbrella at a vase,
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