HSBC Enters Metaverse Space through Collaboration with the Sandbox
blockchain.newsHSBC Bank announced Wednesday a partnership with The Sandbox, a blockchain gaming platform, to build its presence in the Hong Kong-based company’s metaverse.
Through the partnership, HSBC acquired a plot of LAND, virtual real estate in The Sandbox metaverse, which it will develop to engage, entertain, and connect with sports, esports and gaming enthusiasts.
The Sandbox is a virtual world where players can build, own, and monetize their gaming experiences in the Ethereum blockchain. The Sandbox is a subsidiary business owned by Hong Kong-based blockchain gaming developer Animoca Brands.
Suresh Balaji, Chief Marketing Officer, Asia-Pacific, HSBC, highlighted more about the bank’s new venture and stated: “At HSBC, we see great potential to create new experiences through emerging platforms, opening up a world of opportunity for our current and future customers and for the communities we serve. Through our partnership with The Sandbox, we are making our foray into the metaverse, allowing us to create innovative brand experiences for new and existing customers. We’re excited to be working with our sports partners, brand ambassadors, and Animoca Brands to co-create experiences that are educational, inclusive and accessible.”
Besides HSBC, companies such as Gucci, Warner Music Group, Ubisoft, The Walking Dead, Snoop Dogg, Adidas, Deadmau5, Steve Aoki, Richie Hawtin, The Smurfs, Care Bears, Atari, ZEPETO, and CryptoKitties, are also have acquired virtual space on The Sandbox’s metaverse.
Providing Digital Finance for Next-Gen Customer Experience
In December last year, HSBC started using blockchain technology for the first time in the settlement process of cross-border payments. HSBC partnered with Wells Fargo to jointly operate
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