Daler Mehndi enters Metaverse with 'Balle Balle Land'

economictimes.indiatimes.com:

Daler Mehndi has marked his presence in the metaverse after buying a piece of land in the virtual world and naming it as Balle Balle Land. As per the media reports, it is India's first land acquisition in the metaverse. The pop singer launched the area on Holi this year and it will house a store selling NFTs. TheBalle Balle Land also houses a gold statue of Daler Mehndi himself. He will be hosting Bollywood films and music concerts in his Balle Balle Land. Daler bought the land through the Metaverse platform PartyNite.

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Sharat Chandra, VP- Research & Strategy, EarthID said, «Metaverse has become the new playground for entertainers, creators and brand marketers. The opportunity is too big to ignore.» Meta-commerce is a trillion-dollar opportunity, he added. By acquiring virtual real-estate in the metaverse, entertainers will be able to create, control new revenue models and avoid dependence on intermediary platforms, he added, expecting more storytellers to join the league. Daler Mehndi's Instagram bio now reads, «First Metaverse Man, Owner of Balle Balle Land | Creator of Tunak Tunak & Tara Ra Ra singer-composer.» The singer also posted a video sharing a glimpse of his land. Abhay Aggarwal, Founder and CEO of Colexion, said that this step towards revolutionization would encourage the adoption of Web3.0 as a powerful means of sharing experience and connecting in the real world. «India is surely moving ahead towards transformation and we are looking forward to more and more people participating in what we call the biggest revolution in the entire history,» he added. On the