Greenlight Financial, the start-up that helped pioneer the fintech category of debit cards and budgeting apps for kids, is now targeting parents.
The start-up is releasing an investing platform that aims to teach parents how to research stocks and ETFs, CNBC has learned. The service comes at no additional cost on top of the monthly subscriptions users already pay.
It's the latest move by Atlanta-based Greenlight, which was founded in 2014 and is valued at $2.3 billion, to become the all-in-one financial app for families. The company began by offering debit cards for kids and teens, which allowed parents to automate allowances and chores and monitor spending. It then added savings and investing for children.
Greenlight wants to help parents
Read more on cnbc.com