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Museums v business: the growing market for cultural digitisation
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This summer, the Uffizi gallery threatened to sue Pornhub for using its masterpieces in a “classic nudes” video. “Some people think of museums as boring, stuffy or dull,” posed the adult streaming site. “But what if we told you they housed a collection of priceless porn?” The video re-enacted erotic scenes from art history using artworks including Botticelli’s Birth of Venus, housed in the Uffizi in Florence.
Pornhub swiftly took down the unauthorised nudes, prompting debate about who controls the copying of cultural artefacts that are long out of copyright and in the public domain.
Traditionally, museums have been protective of high-resolution versions of their artworks, charging stiff fees for photos or venue hire. There are multiple
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