Pune-based Digisafe Broking, a bootstrapped local digital insurtech startup, focuses on securing rural India by reducing risks and enabling phygital solutions through a variety of insurance products. It offers simplified and affordable products that span across the motor, health, livestock, crop and life insurance for people living in the rural areas, at their doorsteps. According to Anupam Shrey, co-founder at DigiSafe, insurance penetration (premiums as a percentage of gross domestic product) stood at 3.76% in India, in FY20 compared to 3.7% in the year-ago period. “These numbers are estimated to be half the national average in rural India and it throws light on how underinsured these areas would be,” says Shrey.
Besides Shrey, the other
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