At a toy factory in south-east China, boxes of plastic dart guns are stacked across the floor. Sometimes, so many packages pile up that they stretch into the production area, slowing the work of making more toys.
What to do with all the blaster guns, which have been sold to retailers in the UK but cannot find room on ships to get them there, is a problem for Nick Mowbray, the co-founder of Zuru Toys. The company expects to generate about NZ$1.1bn (£580m) in revenue this year thanks to surging demand for products such as 5 Surprise Mini Brands, Rainbocorns and X-Shot blasters.
But Mowbray says there will be toy shortages this Christmas. Shipping constraints, power outages and a lack of workers to stitch soft toys are all hurting production.
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