Champ Medici talks Web3 communities, NFTs, music and gaming
The Web3 industry has experienced massive growth over the last many years, from a niche that saw the glimpses of the future of the internet, to a reality building that future with the brightest minds and makers.
The space has also received support from a number of influential people, absorbing big names originating from outside of Web3. One of those people is the world-famous rapper and entrepreneur Snoop Dogg and his son Cordell Broadus, also known as Champ Medici.
Over the last year in particular, Broadus and Snoop have been at the forefront of combining Web3 technologies like nonfungible tokens (NFTs), the metaverse and blockchain with the music industry and his large community.
In November 2022, among many of his other Web3-related projects, Snoop Dogg and Billy Ray Cyrus bridged music communities from across the genre spectrum, as well as blockchain networks with a music NFT drop.
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Broadus has been an essential part of bringing his father’s legacy to life in this new era of digital innovation. Cointelegraph sat down with him to understand what goes into bringing a legacy artist and communities into the Web3 space.
He explained that in 2020 he was introduced to the metaverse and shortly after his father was approached by Crypto.com. In the studio when collaborators brought up digital assets and NFTs he recalled that no one understood the concept well enough to take it seriously.
Broadus said he wanted to be a “bridge” to bring people into this space so that they could learn how to digitize their business and not rely only on
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