“Are you and your family better off than you were 13 years ago?” Ask yourself this, Labour says, echoing Ronald Reagan. Of course not. Living standards will fall and every public service will continue to decay. The government can expect few thanks for preventing another monster rise in energy bills, when people are still paying twice as much as a year ago. Headlines on falling inflation will impress few when voters find prices don’t fall, but keep climbing. “You could have been even worse off” is not much of a slogan.
Out there, the biggest wave of strikes rolls on, yet there was nothing here for public sector pay. The only tax break goes to the top 1% who are already soaring ahead while others fall back, given a bonanza on already over-subsidised pensions to prevent a handful of NHS consultants retiring.
With UK childcare costs highest in Europe, that £4bn will help parents back to work. This shows how oppositions can force change: Labour’s “party of the family” promise of broader and deeper wraparound care has spooked the government. With weakened staff ratios of 1:5, it’s no restoration of Sure Start and crucial early years education. Have ministers looked after five two-year-olds all day long? Jam tomorrow, as much of this is not due until the other side of the election. Yet this bidding war for best early years policy is a giant leap forward in political priorities.
This budget lays the turf for the election, and it’s all on Labour’s home ground: green growth, services and cost of living. Minor repairs here and there only act as public reminders of all that is lost since 2010.
Polly Toynbee is a Guardian columnist
After a lost decade during which economic mismanagement has led to the biggest squeeze in living standards
Read more on theguardian.com