Blockchain and digital rights management company releases world’s first NFT Ad platform
People and companies are investing a lot of money in land and spaces in the metaverse, just the way they do in the real world, hoping to get a return. This means understanding the metaverse and its full potential, especially in terms of using advertising to generate passive income from their investments. Consider that the metaverse is more than a trendy new thing; it is the next iteration for the internet and, therefore, a logical transition for investors and marketers.
Within this metaverse, also described as a digital realm, users can participate in another channel in a user’s marketing mix, similar to banner advertisements, social media and now reels. However, given its basis as the next social media iteration, the metaverse is also viewed by many as a storytelling medium, enabling immersive 3D ad experiences to tell a more cohesive brand story. Although diverse in opportunity, the new landscape has proven overwhelming, giving those who make the transition early on a significant first-mover advantage.
To support the next generation of marketers and investors, DatChat (NASDAQ: DATS), a blockchain, communications and social media company focused on protecting user privacy, is extending these benefits to VenVuu, a metaverse advertising and NFT monetization platform. Landowners have an easy and consolidated way to decide which campaigns to run to generate revenue from their holdings. Advertisers can run campaigns that target the land parcels they want to reach simultaneously across multiple metaverses.
The DatChat CEO Darin Myman shares, “We believe this to be a landmark moment for the metaverse. It is the first simple solution allowing users to monetize their metaverse parcels while enabling brands a broad reach in the
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