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Aston Martin’s new SUV aimed at wealthy women fails to put brakes on losses
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Luxury carmaker Aston Martin’s losses widened in the third quarter of 2021 despite sales doubling year-on-year as it rolled out its new DBX sports utility vehicle targeted at wealthy female customers.
Britain’s only large listed car manufacturer reported a loss before tax of £98m between July and September, up from £81m in 2020, in results published on Thursday.
The DBX, which has been explicitly aimed at well-off women and starts at about £160,000, has significantly broadened Aston Martin’s customer base beyond the men who overwhelmingly buy its sportscars. That helped its overall sales to more than double from 660 in the third quarter of 2020 to 1,350 between July and September this year.
That in turn delivered a big increase in revenues
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