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Aldi’s £14 champagne becomes UK bestseller after Moët & Chandon
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theguardian.comA £14 own-label champagne from Aldi has become a hit in the UK and is second only to Moët & Chandon in sales as shoppers seek luxury but without the hefty price tag.
Veuve Monsigny, available only at the discounter, has overtaken Lanson, one of France’s most storied names, according to figures from the data firm IRI.
Veuve Monsigny is made for Aldi by the French producer Philizot & Fils. The company, run by the married couple Stéphane and Virginie Philizot, is based in Champagne’s Marne valley and has had to expand rapidly to keep up with demand.
Christmas week is the biggest of the year for food retailers as Britons stock up to tide them over the holidays. But with inflation at a 10-year high, many households will be trying to save money by
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