Gucci acquires ‘undisclosed amount’ of land on Sandbox; here’s who else is there

ambcrypto.com:

It’s no secret the real estate market is skyrocketing, but the COVID-19 pandemic fueled yet another little-known land rush. Indeed, some investors are paying millions for plots of land — not in New York or Beverly Hills. In fact, the plots do not physically exist here on Earth.

Rather, the land is located online, in a set of virtual worlds that tech insiders have dubbed themetaverse. One such hot metaverse world is The Sandbox, a blockchain-based decentralized metaverse.

— gucci (@gucci) February 9, 2022

The designer clothing brand, Gucci is the latest addition to make its mark within this space. According to a 9 February report by Vogue Business,

“Gucci will launch its own virtual world on digital real estate platform The Sandbox, as it expands its presence in the metaverse for its Gen Z-focused platform Gucci Vault.”

Having purchased an undisclosed amount of land, metaverse fashion items created by Gucci designers would be available for people to buy. In addition to a fashion-focused metaverse space, it will incorporate fashion items for Sandbox players to purchase and wear in the game’s virtual reality.

The aforementioned space, according to The Sandbox, was inspired by childhood memories. It has been dubbed as the ‘Gucci Maze.’

“It will foster conversations about the future of fashion and the metaverse.”

Gucci vault falls in line with Gucci’s metaverse-related projects, including NFTs and its Discord server.

The luxury brand had partnered with two Roblox developers to release an official clothing collection in December