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22.11 - 19:43
After digital flops, can Rupert Murdoch’s UK empire fight back?
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Rupert Murdoch’s costly gamble that radio might fortify his UK empire received a boost last week when the first listening figures for Times Radio revealed that it is proving more popular than management had dared hope.
The reportedly heavily loss-making digital-only station, launched at the height of the pandemic last summer with a roster of high-profile and expensive presenters, is one of a string of strategic bets that News UK has made as the once-formidable commercial power of assets like the Sun wanes.
From paywalls to Piers Morgan, Murdoch has committed hundreds of millions of pounds trying to equip News UK, which includes the Times and the Sunday Times, to compete in the era of the Silicon Valley giants. But a chequered history of
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