16 tips for managing the business development side of scaling

cointelegraph.com:

Founders of crypto and blockchain companies launch with a vision of bringing an innovative and impactful service to the business or consumer marketplace. And as with entrepreneurs in any industry, they have the goal of growing. With expertise in the technology and its potential, leaders of crypto and blockchain firms may be clear on the “nuts and bolts” aspects of scaling — infrastructure upgrades, interoperability, compliance and so on — but less knowledgeable about the business development side of growing a company.

Crypto and blockchain companies seeking to expand will need to make multiple decisions — but first, they need to know all the questions that have to be answered. Below, 16 members of Cointelegraph Innovation Circle share some of the factors growing companies will need to examine and offer their tips for confidently moving forward. 

When working on scaling your business, it’s important to stay focused. Sometimes business development folks think that the more target audiences a company can reach, the better. However, history has shown that focusing on a specific, niche market always works best and, ultimately, leads to the most success. Focus on one key market at a time and do the best job for their particular needs. Only when you’ve done that should you move on to the next one. – Ayelet Noff, SlicedBrand

The best thing you can do is to ensure you focus your marketing and communications efforts on building a brand. That is by far the best way to ensure the path to market is as smooth as can be for your project. If every time one of your sales or business development people encounters a prospect they have to start with the bees and the flowers, you’re doomed to fail. Do your job. Build a brand! – German Ramirez,