World’s first official Ju Jitsu and Muay Thai athletes made available on Sports NFT marketplace

cointelegraph.com:

NFTs (nonfungible tokens) have already proven their ability to improve businesses and communities; however, there is another major use case that should not be overlooked. That is, the entire sports world, including the lesser-known leagues and all the athletes that create it. As the current system is set up, only the players in well-known sports get the proper support from their fans and are compensated accordingly.

But, even in these scenarios, there is often a middleman at play, limiting the opportunities for fans to interact with their idols and for players to receive full compensation for their legacy. For these reasons, sports fanatics are no longer the ones walking into the store and purchasing a package of trading cards or merchandise kit. Instead, modern enthusiasts have shifted their attention to nonfungible tokens, or NFTs, that guarantee their personal ownership of a snippet of sports history. Therefore, these assets may take on a few forms, including trading cards, video clips or other memorabilia. 

Over the last three years, EX Sports has made it its mission to address this growing segment by changing the paradigm for professional sports by sustainably increasing fan engagement while simultaneously enabling athletes to unlock their value through the creation of tokens.

The results of these efforts are the launch of a single location or marketplace for users to purchase, sell or exchange NFTs issued by athletes themselves. Users can then create albums to store their collection and use token rewards for tickets, meet and greets and other rewards. 

With significant growth in these initiatives, the EX Sports team now leverages a number of exclusive partnerships with the Ju-Jitsu International Federation (JJIF),