Woolworths subscribers furious at changes to Everyday Extra program

theguardian.com:

Woolworths has signalled it could review proposed changes to its Everyday Extra rewards program for customers most affected, after a barrage of online criticism.

Woolworths began trialling their $59-a-year Everyday Extra program a year ago, offering customers a monthly 10% discount on shopping, as well as triple Everyday Rewards points with every shop.

However, subscribers were told on Monday of changes to the program which, as one shopper put it, would leave them “paying more but getting less”.

From July, the annual subscription fee will rise to $70 while rewards points will double instead of triple, and subscribers will no longer be able to use the monthly 10% off for online orders.

The supermarket has been forced into a social media blitz responding to the torrent of subscribers criticising the changes online.

Woolworths Mobile and Woolworths Insurance members also received the monthly 10% discount, and they too will see the benefit restricted to in-store use only.

Australians who rely on online deliveries because they are immunocompromised, disabled, elderly or live in rural locations an hour or more away from their nearest supermarket say the change is unfair.

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Rocco Howard and his wife were members of Everyday Extra and Woolworths Mobile and received 10% off their online order four times a month.

However, they said they would now be cancelling their subscriptions as his wife is immunocompromised with mast cell activation syndrome.